How do small businesses grow?

“To achieve growth in a fast changing world you want to be a disruptor. Don’t be disrupted.”

Harvard Business Review have posted a short video explaining Clay Christensen’s landmark theory of disruptive innovation. Big players focus on “sustaining innovation and upgrading servies to attract higher paying customers” whereas the disruptor focuses “improves its product to appeal to more people.”

Click the link below to find out how you can maintain your customer-basisis.